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How to Perform Market Research
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Business Market Research: How to Perform Market Research
A guide to market research at OCC
Getting Started
How to Perform Market Research
Key Resources
Use the resources below to help you learn how to do market research.
Books in the OCC Library
The Entrepreneur's Guide to Market Research
by
Anne M. Wenzel
Call Number: HF5415.2 .W454 2012
ISBN: 9780313396052
Publication Date: 2012
How to Write a Marketing Plan
by
John Westwood
Call Number: HF5415.13 .W48 2013
ISBN: 9780749467128
Publication Date: 2013
Market Research in a Week
by
Polly Bird; Judy Bartkowiak
Call Number: HF5415.2 .B49 2012
ISBN: 9781444159646
Publication Date: 2012
The Market Research Toolbox
by
Edward F. McQuarrie
Call Number: HF5415.2 .M383 2012
ISBN: 9781412991735
Publication Date: 2012
Strategic Market Research
by
Anne E. Beall
Call Number: HF5415.2 .B392 2010
ISBN: 9781936236169
Publication Date: 2010
Websites
Small Business Association - Market Research and Competitive Analysis
Conducting Market Research - Entrepreneur.com
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The Entrepreneur's Guide to Market Research by 
How to Write a Marketing Plan by 
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The Market Research Toolbox by 
Strategic Market Research by