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Getting Started Using the Library: Market Research

This guide will help you learn how to access library resources and services.

Before You Start

Before you start your research, consider the following:

  • What industry or product are you researching? Think of narrower or broader names for your product. For example, if you were performing market research for a pizza place, a broader term might be restaurant and narrower term might be food delivery
  • What is the NAICS code for your industry? NAICS can help you quickly narrow down your searches in certain web  or database searches. Here is a site for NAICS codes lookup.
  • What kind of information do you need? For market research, you will probably need to find lots of different kinds of information. You are unlikely to find everything you need in one place. Make a list of the pieces of information you need before you start.

Market Research Guide

Looking for more information on Market Research? 

Go to the Market Research guide for more details on searching and resources. 

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Key Resources

Demographic Information